Oct. 29 @ 12:00 pm – 6:00 pm
Mexic-Arte Museum’s 39th Annual Viva La Vida Festival and Parade is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Co-presented by the Austin Convention Center and the City of Austin, this year’s festival will take place on Saturday, October 29 at 4th Street and Congress Avenue. The festivities begin with a Grand Procession at noon. Festival activities run until 6 p.m. Participants can enjoy the Education Pavilion with hands-on art activities and artist demos, traditional foods, local artists and retail booths, a low-rider exhibition, and live performances throughout the day.
Saturday, October 29, 2022
Grand Procession: Noon-1:00pm
100-200 Blocks East and West 4th St. Austin, TX 78701
About Dia de Los Muertos
Day of the Dead is an important Latin American tradition that takes place on November 1st and 2nd. It is a time when friends and family gather to honor and remember loved ones – not through mourning, but through celebration! The origins of the holiday date back to the pre-Columbian era when death was viewed as a transformation or continuation of life. This storied belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music. In Austin, Mexic-Arte Museum has continued some of these traditions, transformed others, and created new expressions to produce today’s Viva La Vida Festival!
The Viva la Vida Street Festival is composed of four major areas at 4th and Congress: Calavera Central, Muertos Mercado, Fantastical Makers Plaza, and Lowrider Lane. Each location offers exciting ways to celebrate Día de Los Muertos.
The Grand Procession brings together a vibrant and varied mix of the traditional, contemporary, and Austin “weird”. The Procession – including costumes, props, live music, dancers, and floats – marches down historic 6th Street and culminates at E. 4th Street and Congress Avenue.
Community Support is what makes this parade possible! Are you interested in making a donation to sponsor Viva la Vida 2022? Help make the biggest Día de los Muertos Parade in Austin come to life!
Mexic-Arte Museum is thrilled to invite parade participants & volunteers to take part in the annual Vida la Vida parade and festival on Saturday, October 29th! Sign up for a chance to help make this event possible.
Participate in the Muertos Mercado! Viva la Vida features over 20 Día de los Muertos inspired artists, artisans, vendors, and makers! Visit the Muertos Mercado for the perfect addition to your Día de los Muertos altar or the perfect gift for a friend.
Looking Back at Viva La Vida
Scope out scenes from the 36th Annual Viva la Vida Festival and Parade —Austin’s longest running Día de los Muertos celebration held on Saturday, October 26, 2019. Video by James San Miguel.
Look at images of Viva La Vida in the past recent years. See what you can expect from our annual event!