Oct. 26, 2019 @ 12:00 pm – 6:00 pm
Mexic-Arte Museum’s 36th Annual Viva La Vida Festival and Parade is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Co-presented by the City of Austin, this year’s festival will take place on Saturday, Oct. 26 at 4th St. and Congress Ave. The festivities begin with a Grand Procession at noon. Festival activities run until 6 p.m. Participants can enjoy the Education Pavilion with hands-on art activities and artist demos, traditional foods, local artist and retail booths, a low-rider exhibition, and live performances throughout the day.
About Dia de Los Muertos
Day of the Dead is an important Latin American tradition that takes place on November 1st and 2nd. It is a time when friends and family gather to honor and remember loved ones – not through mourning, but through celebration! The origins of the holiday date back to the pre-Columbian era when death was viewed as a transformation or continuation of life. This storied belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music. In Austin, Mexic-Arte Museum has continued some of these traditions, transformed others, and created new expressions to produce today’s Viva La Vida Festival!