Oct. 30, 2022 @ 12:00 pm – 6:00 pm
Mexic-Arte Museum 39th Annual Viva La Vida Festival and Parade is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Co-presented by the Austin Convention Center and the City of Austin, this year’s festival took place on Saturday, October 29 at 4th Street and Congress Avenue. The festivities began with a Grand Procession at noon and ran until 6pm. Participants enjoyed the Education Pavilion with hands-on art activities and artist demos, traditional foods, local artists and retail booths, a low-rider exhibition, and live performances throughout the day.
About Día de Los Muertos
Day of the Dead is an important Latin American tradition that takes place on November 1st and 2nd. It is a time when friends and family gather to honor and remember loved ones – not through mourning, but through celebration! The origins of the holiday date back to the pre-Columbian era when death was viewed as a transformation or continuation of life. This storied belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music. In Austin, Mexic-Arte Museum has continued some of these traditions, transformed others, and created new expressions to produce today’s Viva La Vida Festival!