BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Mexic-Arte Museum - ECPv6.17.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Mexic-Arte Museum X-ORIGINAL-URL:https://mexic-artemuseum.org X-WR-CALDESC:Events for Mexic-Arte Museum REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261024T120000 DTEND;TZID=America/Chicago:20261024T180000 DTSTAMP:20260812T212031Z CREATED:20260616T214858Z LAST-MODIFIED:20260812T212031Z UID:21179-1792843200-1792864800@mexic-artemuseum.org SUMMARY:43rd Annual Viva La Vida Festival & Parade DESCRIPTION:Mexic-Arte Museum’s 43rd Annual Viva La Vida Festival and Parade\, part of Dia de los Muertos Celebrando Juntos\, is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Presented by the City of Austin Convention Center\, this year’s festival will take place on Saturday\, October 24\, at 4th Street and Congress Avenue. The festivities begin with a Grand Procession at 12 p.m. and activities will run until 6 p.m. Participants can enjoy the Mariposa Plaza with hands-on art activities\, traditional foods\, local artists\, retail booths\, a low-rider exhibition\, and live performances throughout the day. Please join Mexic-Arte Museum in this free family-friendly cultural celebration! \n\n\n\n\n\n\nFREE EVENT RSVP\n\n\n\n\n\n\n\nSPONSORSHIP OPPORTUNITIES\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCelebrated by Mexicans and Mexican Americans alike\, as well as others in Latin America\, Día de los Muertos/Day of the Dead is an important religious and cultural event that synthesizes pre-Columbian traditions and Catholic Church practices. Originating in ancient Mexico\, the annual celebration is increasingly observed in the United States as part of contemporary Latinx popular culture. Day of the Dead blends indigenous religious and cultural rituals with customs surrounding the Catholic holy days:  \n\n\n\n\n\n\nNovember 1: All Saints’ Day (prayers said to saints and martyrs)\n\n\n\nNovember 1: Día de los Angelitos (Day of the Little Angels\, dedicated to souls of deceased children)\n\n\n\nNovember 2: All Souls’ Day (prayers and offerings made to deceased relatives and friends\, especially for souls in Purgatory)\n\n\n\n\nDuring this yearly event\, cemeteries are cleaned. Home and public altars or ofrendas (offerings) are built to honor the dead\, who they attract with food\, drink\, candles\, incense\, marigold flowers\, and objects once favored in their lives. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nVendors\n\n\n\nViva la Vida features over 20 Día de los Muertos inspired artists\, artisans\, vendors\, and makers! Visit the Muertos Mercado for the perfect addition to your Día de los Muertos altar or the perfect gift for a friend. \n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nParade\n\n\n\nThe Parade brings together a vibrant and varied mix of the traditional\, contemporary\, and Austin “weird”. The Procession – including costumes\, props\, live music\, dancers\, and floats – marches down historic 6th Street and culminates at E. 4th Street and Congress Avenue. The 2026 special section theme will be la ofrenda\, with artist-commissioned ofrenda components carried through the parade and then assembled on the festival’s altar-like stage. \n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nVolunteer\n\n\n\n\nParade Volunteers: Help setup & carrying forth the parade (pushing parade props\, etc.). Volunteers are ESSENTIAL to the parade’s beauty and success!\n\n\n\nFestival Volunteers: General festival duties including setting up and loading props\, hanging up decorations\, and any other help needed throughout the day.\n\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSponsor\n\n\n\nWe invite you to sponsor the 43rd annual Viva la Vida Parade and Festival\, with all new sponsorship opportunities and benefits! \n\n\n\n\nSponsorship Opportunities\n\n\n\n\n\n\n\n\n\n\n2024 Video \n\n\n\n\n\n\n\n\n\n\n\n\n\nSponsorship Packet \n\n\n\n\n\n\n\nViva la Vida 2026 Sponsorship PacketDownload\n\n\n\n\n\n\n\nThank you to our Sponsors! URL:https://mexic-artemuseum.org/event/43rd-annual-viva-la-vida-festival-parade/ LOCATION:Mexic-Arte Museum\, 419 Congress Avenue\, Austin\, TX\, 78701\, United States CATEGORIES:Exhibitions,Regular Event,Viva La Vida Fest ATTACH;FMTTYPE=image/png:https://mexic-artemuseum.org/wp-content/uploads/2026/06/Screenshot-2026-06-18-at-11.50.02-AM.avif END:VEVENT END:VCALENDAR